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Who are we?

MUFEL is a family owned and operated business established in Tijuana, México in 1973 and dedicated to the sale and distribution of the finest brands of fragrances and cosmetics in the most exclusive retail stores in Mexico.

We build strong relationships with our partners to guarantee sustainable success and are recognized worldwide in the industry for our integrity and professionalism.

We have offices and distribution facilities strategically located in:

  • Tijuana, B.C.
  • Cancun, Q.R.
  • Mexico City
  • Ciudad Juarez, Chih.

We proudly represent several of the most prestigious brands in the world, supported by an extraordinary team of sales and marketing specialists together with a very professional operations team. Currently we have over 240 employees helping us to consistently achieve our sales growth
targets.

Today we service over 110 doors in the Mexican market including the most prestigious retailers in the country like Palacio de Hierro, Liverpool, Sephora, Saks, Sears and Sanborn’s.

Our Commitment

We are confident that our extensive expertise has more value today than ever.
The dynamism of our organization allows us to remain market leaders and
continuously adapt to the needs of customers and brands.
Our commitment to the brands is based on sales growth, brand image and
visibility..

Our Approach

  • ​Our sales staff receives training in a Professional Certification Program
    focused on quality service and personalized attention. This results in
    immediate sales growth and helps us build customer loyalty.
  • Local supervision at each point of sale to maximize output and detect
    inventory gap for quick replenishment.
  • Close warehouse proximity and quick turnaround to provide the retailers
    the opportunity to manage lower inventories while preventing out of
    stock situations.
  • Strong relationship with retailers allowing us to negotiate prime store
    spaces and the ability to execute innovative sales initiatives through in-store activations.
  • Increased leverage resulting from to the strength and quality of our portfolio.

Our Brands

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